OC 500: Jeff Motske

Ferrero, global confectionary giant, has brought on Cheryll Forsatz in the newly created role of VP, PR and corporate communications. Forsatz joins Ferrero from Ketchum, where she was a senior VP with responsibility for the agency’s external communications. Before that, she served as director of communications for McDonald’s New York Metro Region and was also a senior VP at MWW PR. At Ferrero, she will lead PR and corporate communications plans and strategies for its product portfolio (which includes Ferrero Rocher, Nutella, Tic Tac and Kinder Joy) as well as for the Ferrero corporate brand.

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If you didn’t grow up around people who invested, then chances are that you still may not know a whole lot about the process. It may seem like something you should do as an adult but otherwise difficult to wrap your head around. Particularly for young adults who entered the job market during the Great Recession, the idea of investing heavily in the stock market still carries a certain level of fear.

Yet, with the right knowledge and guidance, young investors are quite capable of successfully creating a portfolio that will deliver solid returns. To help you gain that crucial insight, 15 members of Forbes Finance Council share the most important things young investors should know about getting started with stocks…

Many view the stock market as a roller coaster, but they ride it the wrong way. Instead of a quick ride full of highs and lows, start the ride early, travel through the small bumps and know it will go back up in the decades between today and retirement. Remember, though, the key to financial success doesn’t depend on the market’s performance but on the sound financial decisions you make each day. -Jeff Motske CFP®, Trilogy Financial

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