Millennials and Gen Z Lead Growing Need for Life Insurance in 2023

By Trilogy Financial
September 19, 2023
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The pandemic’s economic disruption altered people’s views on a wide range of money topics—from the feeling of financial insecurity to the extra burden of debt, to how best to protect their loved ones, physically and financially. People’s interest in life insurance—knowing they have a need for it—was heightened during the pandemic and remains so, as people take a closer look at their financial security and well-being. The 2023 Insurance Barometer Study, by Life Happens and LIMRA, shows this trend is prevalent among the younger generations, as well as with single mothers.

Single Moms Need the Industry’s Help

Fewer women own life insurance than men, 49% vs. 55% respectively. And that number is even starker for single moms: Just 2 of 5 single mothers (40%) own life insurance. That said, 6 in 10 single moms (59%) know they have a life insurance need gap—meaning they need coverage or more of it (vs. 41% of all adults) equaling about 5 million households. And 4 in 10 (38%) say they intend to buy coverage this year. With 7.9 million single-mom households, according to the U.S. Census Bureau, there is a dire need for single moms to
purchase life insurance, or more of it.

The primary reason single moms own life insurance (63%) is the same as the general population: to cover burial costs. However, only 26% say they have it to replace lost income. And more than half (51%) say they are “extremely concerned” about leaving dependents in a difficult financial situation if they died prematurely, vs. 29% of the general population.

That’s not the only area of financial concern. In fact, single moms have increased levels of concern over a wide range of financial issues—often double-digits—over the general population.
• Having money for a comfortable retirement: 58% vs. 44%
• Saving for an emergency fund: 56% vs. 38%
• Paying monthly bills: 50% vs. 32%
• Ability to afford college: 40% vs. 22%

Owning life insurance makes people feel more financially secure: 69% of life insurance owners feel secure vs. 49% who don’t own. For single moms, this is 52% of owners feel secure vs. 30% who don’t own. The good news is that while only a third of single moms (35%) work with a financial advisor currently, more than half without one are looking for an advisor (52%) to help them navigate their finances.

Desire and Need Are on the Rise

Gen Z is growing up—they’re adults now who are in the weeds of financial responsibilities and stresses. Half of Gen Z is now 18-26 years old, which means 19 million young adults are ready for life insurance, most of whom are non-owners; and Millennials, at 27 to 42, are well into their careers and starting families. The study took a look at life insurance ownership among different age groups and found that half of all adults (52%) own life insurance, with 40% of Gen Z adults and 48% of Millennials currently owning it.

As Gen Z starts hitting life milestones such as finding a partner, buying a home and having children, half (49%) say
they either need to get life insurance or increase their coverage. And Millennials are not far behind, with 47% saying so. And they are ready to take action: 44% of Gen Z adults and 50% of Millennials say they intend to buy life insurance this year.

They also want to purchase it where they have become comfortable—online—and that goes for all generations. In 2011, 64% of people said they preferred to buy life insurance in person; by 2020, just 41% felt this way. In 2023, it dropped to 29%.

Education Is Key for Gen Z

There is work to do on educating people about ownership: 42% of all adults say they’re only somewhat or not at all knowledgeable about life insurance.
A quarter of Gen Z and Millennials say that not knowing how much or what kind of life insurance to buy stops them from getting coverage. And 37% of Gen Z and 27% of Millennials say
they “haven’t gotten around to it.”

Across generations, cost is cited as the top reason for not getting life insurance. But only a quarter (24%) of people correctly estimated the true cost of a policy for a healthy 30- year-old, which is around $200 a year.* More than half of Gen Z adults (55%) and 38% of Millennials thought it would be $1,000 or more.

With the current climate adding financial uncertainties to Gen Z and Millennials, including layoffs and inflation, it is imperative that the two age groups learn how to protect their loved ones financially. Education around finances in general, inclusive of life insurance, will be extremely beneficial, particularly for Millennials, who cite the highest overall level of financial concern (39%).

Download this comprehensive blog as a concise one-pager here:Millennials and Gen Z Lead Growing Need for Life Insurance in 2023

 

*Survey respondents were asked how much they thought a $250,000 20-year level term policy would cost per year for a healthy, nonsmoking 30-year-old, which is around $200.

Please source all statistics: 2023 Insurance Barometer Study, Life Happens and LIMRA© Life Happens 2023. All rights reserved.

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By
Jeff Motske, CFP®
February 4, 2019

Role models have a very powerful function. They shape values and behaviors in all facets of life, including our relationship with our finances. Knowing the influence they have, it’s obviously important to select the right financial role model. However, many are selected with very little consideration, if any at all. When it comes to something as important as your financial independence, you need to be confident that you’re following the right example to ensure that you and your money work together for your greater good.

There are those who are fortunate to have great people in their lives to provide an example of what to value and how to live. If this good example extends to finances, you are very fortunate indeed. However, good behavior or strong values doesn’t always guarantee a good financial role model. A generous nature doesn’t guarantee a good budgeter. Support in your youth doesn’t mean they planned well for their future. When selecting a financial role model, you need to make sure you’re selecting them based on sound financial behaviors and a relationship to their financial independence that you would like to emulate.

Oftentimes, though, many haven’t realized they have already unconsciously selected a financial role model. They may assume that they are simply reacting to circumstances happening to them. However, their response may be a direct duplication of mom’s ardent saving, dad’s faith in the stock market, or Aunt Flo’s blatant disregard for a budget. When we really stop and study our financial patterns, we realize that we have adopted many financial behaviors that may or may not be aiding us in our path to financial freedom. Without any scrutiny of these behaviors, we may be in for a rude and unfortunate awakening in the future.

Rather than unconsciously mimicking behaviors, we should be consciously selecting a financial role model. As with all decisions, be aware of whose lead you are following and what you want that to mean for your finances. Selecting the right example of financial behavior will pave the way to our goals. Don’t forget that your money and your road to financial freedom is under your control – choose wisely.

By
Mike Loo, MBA
March 21, 2018

When it comes to choosing your 401(k) lineup, it’s easy to become overwhelmed by your options. It’s likely why more than 70% of 401(k) plans include at least one target-date fund. Also known as lifecycle or age-based funds, target date funds were created to simplify the investment choices for 401(k) plan contributors. Depending on your company’s 401(k) plan, they may be named something like Target Date Fund 2050, meaning you anticipate retiring around 2050. Target-date funds give employees the option of choosing one fund that diversifies their investments among stocks, bonds, and cash (the allocation) throughout their working life.

Considered a “set-it-and-forget-it” investment option, some investors choose target date funds as a default so they can avoid having to rebalance and update their portfolio allocations over time. The theory is that younger participants, having more years until retirement, can take higher risks in order to achieve higher expected returns. Since the funds focus on a selected time frame or target date (usually retirement), its asset allocation mix becomes more conservative as that date approaches. The percentage of stocks is reduced, and the percentage of bonds and cash is increased.

While target date funds may help encourage employees to participate in their company’s 401(k), there are a few misconceptions about how they work, and it’s important to understand these considerations before choosing your 401(k)’s investment lineup.

Target Date Funds Can Significantly Vary

Many investors get caught up in the year attached to a target date fund. If they change jobs and contribute to a different 401(k) plan, they may assume the target date fund is the same as their previous plan. Or, they believe that a 2050 target date fund is nearly identical to a 2055 target date fund.

However, target date funds with the same target date can significantly vary in their portfolio lineup. Fund families typically have their own unique approach with their target date funds, meaning a John Hancock target date fund likely won’t offer the same ratio of stocks and bonds as a Fidelity plan.

Take a look at this example from InvestorJunkie:

The percent of equities at age 65 significantly differs between target date families. When each of the target date funds has its own fee structure, mix of assets, and risk tolerance, it’s nearly impossible to measure performance between these funds.

Target date funds don’t just vary by their lineup. They can also have different fees.

As we can see in the chart above, the expense ratios considerably vary based on the target date and the target date family. Fidelity Freedom is more than 0.5% higher than Vanguard, which can take a toll on your portfolio when you’re investing for several decades.

Should I Invest in a Target Date Fund?

Like Though not a panacea, target date funds offer a reasonable alternative to the often confusing world of too many investment choices. Ultimately, there isn’t a single recommendation one can make for everyone. Each person has unique needs and circumstances, and they need to be taken into consideration when selecting their 401(k) lineup.

Before choosing a target date fund, there are a few factors to consider.

What do you want the fund to do for you?

Do you want a fund that is at its most conservative allocation when you retire or a fund that will take you through retirement? A target date fund’s allocation changes based on a set timeframe. If your fund is designed to help you get TO retirement, the amount invested in stocks will substantially decrease as you near your retirement date.

A fund that’s designed to get you THROUGH retirement changes allocations based on your life expectancy. These funds will have a greater amount in stocks at retirement than the to funds and thus be higher risk. Knowing which type of fund you own is critical to your ability to assessing its riskiness, along with its long-term expected returns if you are able to stay the course with it through troubled times.

What are the funds’ target allocations?

Whether it’s a to or a through plan, what are its target allocations? How are decisions about allocation made and do those choices complement your needs?

What's your risk tolerance?

Target-date funds can be more aggressive or more conservative than expected. During the 2008 financial crisis, many investors with 2010 target-date funds suffered severe losses because they didn’t realize their portfolio was invested in more stocks than they thought. Would you have stayed invested if the fund had struggled in 2008? If not, perhaps you should look at a more conservative option.

What are the fees?

Target-date funds can often cost more than other funds because they’re known for their long horizons, and their fees will vary by target date family and target date. If you are more cost conscious, you may prefer to invest in index funds.

Choosing Your 401(K) Lineup.

When there are a plethora of investment options from which to choose, take the time to understand what you want from them and find a fund that meets your needs. If you would like to discuss target date funds or other 401(k) options. I encourage you to reach out to me. Call my office at (949) 221-8105 x 2128, or email me at michael.loo@lpl.com.

The target date is the approximate date when investors plan to start withdrawing their money.

The principal value of a target fund is not guaranteed at any time, including at the target date.

No strategy assures success or protects against loss

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