Independent Advisors Should Try Harder To Recruit, Train Young Talent

Much has been said about the rise of robo-advisors in the financial services industry. With tens of billions of dollars being invested in these online platforms, it is undeniable that consumers are craving the speed, efficiency and data that they can provide. While many of us agree that no computer can offer the one-on-one relationship that a client-advisor relationship can, we would be remiss to ignore this growing trend.

Some advisors react to the rise of these platforms by dismissing the trend and lamenting about the good old days when an account application could fit on a postcard. What they should be doing is exploring why robos are so appealing and what aspects of that technology could be incorporated into their practices.

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When Jill Caponera was 25, she moved from New York to Los Angeles. That’s when the money trouble began.

“The cost of moving and everything that goes along with a move are kind of how my financial pitfalls started,” Caponera says. “I was looking for work for quite a few months, and once I found work, I wasn’t being completely responsible with my credit card.”

Before she knew it, she had $5,000 in credit-card debt, and her credit score had plummeted to 600. “It seemed like out of nowhere it snowballed out of control,” she says. “It made me really stressed out and worried about how long it was going to take me to pay off this debt.”

But now, five years later, Caponera, now a senior PR manager with Promocodes.com, has $20,000 with a credit score of 805. She’s planning to start mortgage shopping soon, and has been told she’s “highly qualified.”

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