Impulse Spending and Credit in Our Immediate Gratification Society

By
Jeff Motske, CFP®
March 19, 2018
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Do you remember Veruca Salt, the spoiled rich girl from the movie Willy Wonka and the Chocolate Factory? You know, the girl who yells at her father, “I want it now!” And her clueless, abiding father would get her whatever she wanted, which consequently did more harm than good.

Well, we all have one of those fathers. Not the one that we buy a Father’s Day card for every year, but one that we carry in our wallet. One that typically says yes to whatever we want to buy, regardless of how that may spoil our budget, or worse, our credit score. It’s called a credit card.

Please understand, I am not calling you spoiled or demanding. However, in this instantaneous age, it’s very easy to spend impulsively or unconsciously. How many of us have gone to Target to purchase one or two items and ended up walking out with a full cart? How many of us have passed some idle time perusing one of our favorite online vendors, one who may even have our credit card information stored in their system? We may have had no intention to buy when we got on the site, but when we spot a good “deal,” it only takes a few quick clicks to make it ours.

You see, it happens a lot more often than you think. Study after study has shown that people will spend more money when they use credit cards than when they use cash, sometimes as much as twice the average cost for the same item1. Not only does the method of payment affect the quantity, it can also affect quality, with consumers willing to purchase unhealthy or unnecessary items when paying with a credit card as opposed to cash2.

The convenience of clicking or swiping to purchase, rather than handing over tangible cash, has spurred on overspending and racked up national credit card debt to $905 billion3. The truth of the matter is that we have lost sight of the fact that credit cards are essentially a thirty-day loan, which is becoming more and more apparent with the younger generations. Based on Experian’s Millennial Credit and Finance Survey Report Part II, 58 percent of millennial credit card holders polled in 2015 had maxed out a credit card, been charged a late fee, had an increase in the interest rate on a credit card, had a credit card declined or had defaulted on a credit card payment4. Financial behaviors like these can wreak a lot of havoc on a young person’s credit score and financial future. Such a small, seemingly innocent looking piece of plastic can do a lot of damage.

Now I am in no way advocating a credit-free lifestyle. Not only are credit cards a convenient way to build up your credit score, but many cards offer rewards programs where users can earn discounts, airline mileage and cash back. Most importantly, though, there are an increasing amount of vendors that no longer accept cash. This is not simply limited to online purchases. Have you ever tried leaving an airport parking lot or paying to access a toll road with cash? In most places, it is nearly impossible.

What I am saying is we need to start being a bit more mindful with our money, a bit more critical of how we spend. I mentioned the perks of credit cards rewards programs earlier. How many of us, though, have actually stopped to determine how much those perks really cost once you start adding up interest and impulse purchases? If switching over to cash purchases helps us become a bit more mindful with our money, then so be it.

Before you end up with a pile of debt and regret.

1. https://www.nerdwallet.com/blog/credit-cards/credit-cards-make-you-spend-more/

2. https://www.psychologytoday.com/blog/the-science-behind-behavior/201607/does-it-matter-whether-you-pay-cash-or-credit-card

3. https://www.nerdwallet.com/blog/average-credit-card-debt-household/

4. https://www.slideshare.net/Experian_US/experian-millennial-credit-finance-survey-report-part-ii

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By
Zach Swaffer, CFP®
May 19, 2020

Top 10 Ways To Improve Your Financial Health

  1. Create an emergency fund (3-6 months fixed expenses)
  2. Identify your priorities/goals
  3. Plan for unexpected life events
  4. Understand your monthly cash flow (money in vs money out)
  5. Discuss finances with your spouse/partner
  6. Reward yourself for hitting financial goals
  7. Save up for large purchases
  8. Use risk tolerances and an allocation strategy for your investments
  9. Give yourself a raise (increase 401(k) contributions)
  10. Have a financial plan and review it annually

 

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine what is appropriate for you, consult a qualified professional.

By
David McDonough
October 25, 2019

There are some who see retirement as a finish line. I feel like this is slightly misleading. In actuality, quite a lot can still be accomplished at this time in your life. Rather than viewing retirement as a reprieve from the hustle and bustle, I like to see it as a final chapter to solidify your life’s success. How that looks, though, is entirely up to you.

The first step to ensure your life’s success is determining how you personally define that. This is a big picture question. Think about what you want said about you at your eulogy. What do you want to be known for? How do you want to be remembered when you’re no longer around? Some people focus on family and personal relationships. Others look to leaving a legacy or collecting memorable life experiences. This is clearly a deeply personal definition. Don’t look to the Joneses to define that for you.

Once you make the determination of what you want the next chapter to represent, it’s time to figure out what that looks like for you. Does a focus on family mean weekly family dinners at your home or visiting all the professional baseball fields throughout the United States with your children? Does leaving a legacy mean you want your name on a building or does it mean funding your grandchildren’s college fund? Does collecting memorable experiences mean getting an RV and traveling around the country or high-adrenaline activities like jumping out of an airplane? The clearer the vision, the better you can prepare to make it a reality.

Now the last step is making the proper preparations to see this vision come to fruition. Life can throw you curve balls. Make sure that if it does, you’re prepared. Be sure to have a financial plan and meet regularly with your trusted advisor. Create an estate plan and make sure your affairs are in order to ensure that you finish the victory lap of your life well.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine what is appropriate for you, consult a qualified professional.

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