Impulse Spending and Credit in Our Immediate Gratification Society

By
Jeff Motske, CFP®
March 19, 2018
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Do you remember Veruca Salt, the spoiled rich girl from the movie Willy Wonka and the Chocolate Factory? You know, the girl who yells at her father, “I want it now!” And her clueless, abiding father would get her whatever she wanted, which consequently did more harm than good.

Well, we all have one of those fathers. Not the one that we buy a Father’s Day card for every year, but one that we carry in our wallet. One that typically says yes to whatever we want to buy, regardless of how that may spoil our budget, or worse, our credit score. It’s called a credit card.

Please understand, I am not calling you spoiled or demanding. However, in this instantaneous age, it’s very easy to spend impulsively or unconsciously. How many of us have gone to Target to purchase one or two items and ended up walking out with a full cart? How many of us have passed some idle time perusing one of our favorite online vendors, one who may even have our credit card information stored in their system? We may have had no intention to buy when we got on the site, but when we spot a good “deal,” it only takes a few quick clicks to make it ours.

You see, it happens a lot more often than you think. Study after study has shown that people will spend more money when they use credit cards than when they use cash, sometimes as much as twice the average cost for the same item1. Not only does the method of payment affect the quantity, it can also affect quality, with consumers willing to purchase unhealthy or unnecessary items when paying with a credit card as opposed to cash2.

The convenience of clicking or swiping to purchase, rather than handing over tangible cash, has spurred on overspending and racked up national credit card debt to $905 billion3. The truth of the matter is that we have lost sight of the fact that credit cards are essentially a thirty-day loan, which is becoming more and more apparent with the younger generations. Based on Experian’s Millennial Credit and Finance Survey Report Part II, 58 percent of millennial credit card holders polled in 2015 had maxed out a credit card, been charged a late fee, had an increase in the interest rate on a credit card, had a credit card declined or had defaulted on a credit card payment4. Financial behaviors like these can wreak a lot of havoc on a young person’s credit score and financial future. Such a small, seemingly innocent looking piece of plastic can do a lot of damage.

Now I am in no way advocating a credit-free lifestyle. Not only are credit cards a convenient way to build up your credit score, but many cards offer rewards programs where users can earn discounts, airline mileage and cash back. Most importantly, though, there are an increasing amount of vendors that no longer accept cash. This is not simply limited to online purchases. Have you ever tried leaving an airport parking lot or paying to access a toll road with cash? In most places, it is nearly impossible.

What I am saying is we need to start being a bit more mindful with our money, a bit more critical of how we spend. I mentioned the perks of credit cards rewards programs earlier. How many of us, though, have actually stopped to determine how much those perks really cost once you start adding up interest and impulse purchases? If switching over to cash purchases helps us become a bit more mindful with our money, then so be it.

Before you end up with a pile of debt and regret.

1. https://www.nerdwallet.com/blog/credit-cards/credit-cards-make-you-spend-more/

2. https://www.psychologytoday.com/blog/the-science-behind-behavior/201607/does-it-matter-whether-you-pay-cash-or-credit-card

3. https://www.nerdwallet.com/blog/average-credit-card-debt-household/

4. https://www.slideshare.net/Experian_US/experian-millennial-credit-finance-survey-report-part-ii

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By Trilogy Financial
November 11, 2023

Many Americans spend more hours than they’d like managing necessary financial components of life while balancing caring for a family, performing at work and enjoying time with loved ones. Despite working hard to try to strike a perfect balance, financial planning, saving and investing can be tedious and time consuming, and maybe even daunting.

This is where a fiduciary comes in.

________

What Is a Fiduciary?

The term fiduciary is thrown around in the financial services world, but few people truly understand it.

A fiduciary is a person or organization that acts on behalf of another person or persons, and puts their clients' interests ahead of their own. A fiduciary has a duty to act in good faith and serve clients by earning trust and confidence. Being a fiduciary thus requires being bound both legally and ethically to act in the client’s best interests.

To the Financial Advisors at Trilogy Financial, it’s more than that. Yes, we believe “fiduciary” means putting clients best interest before our own. However, we take it steps further to demonstrate with evidence that our proposals are in the client’s best interest. The evidence, be it in a financial planning concept or investment strategy, is the key to being a fiduciary.

Why Is It Essential To Work With a Fiduciary?

When a fiduciary presents evidence that their proposals are in the clients best interest, it leads to confidence. That confidence leads to good financial decisions over time. As Life Planners, that is what Trilogy’s Financial Advisors are working towards.

A fiduciary's main goal is to help set clients on an upright financial track through financial behavioral coaching, accountability and to help clients develop a Life Plan. A financial advisor and fiduciary will also help you prepare for retirement by maximizing the profitability of resources directed towards saving plans, develop estate plan strategies and more.

As Advisors, we anticipate individual’s or family’s needs over time, which allows us to be a better fiduciary. We believe a true fiduciary guides clients through life’s roughest patches and toughest situations.

Let a Fiduciary Be By Your Side When Life Planning

Let’s face it…a fiduciary can help ensure your financial goals are aligned in the same direction as your ambitions. Right? Proper financial planning requires objectification of your goals through the hands of an excellent financial partner who can help you with the following.

Help you save for retirement

For many, having $1 million worth of liquid cash and a list of profitable assets by the time they retire is a dream come true. However it’s a difficult dream to work towards for many Americans. That’s where a fiduciary comes in.

The secret to getting the retirement and lifestyle you dream is preparedness and time. The earlier you begin to save, the better. Beginning early allows you to make small contributions that will accumulate to a lump sum amount over a long period. For instance, if you start saving $5,000 every year from your mid-20s, by the time you are 40 years old, you will mostly likely have crossed a quarter a million mark. Remember, you will still be young, energetic, and even determined to save more. Because compounding is so powerful, if you continue saving the same amount by the time you are 65, you could be almost at $1.5 million, more than what you had intended to save.

In contrast, if you start saving at 35, even if you double that amount to $10,000, you may stagnate at $840,000 by the time you hit retirement age. So, the earlier you begin to save, the more you will receive at retirement. But do not be deterred if you are starting later in life. With the right planning, it’s never too late to achieve your goals. A Trilogy Financial Advisor can develop strategies to compound savings through investments and other growth opportunities.

Save for education stress-free

According to Market Watch, an average American will spend over $58,464 on their child's education from primary school to the undergraduate level, doubling the UK's average spend and tripling France's. Now imagine you are the head of a typical American family with more than 3 dependents; you will need almost $200,000 for education alone.  This is a huge dent in a family's finances. Fortunately, a fiduciary can help you save for education and college. Saving about a third of your earnings for a decade with the purpose of spending it on education will take the pressure of school fees off your shoulders.

Grow your wealth

The potential of growing your total net worth is an exciting process. Our Financial Advisors help you to navigate investment opportunities and mitigate risk, serving as guides as you work to grow your investments. At Trilogy Financial, we believe investing is about more than positive returns. Growing your wealth is a tool that can help you achieve financial freedom and live the life you’ve dreamed of. A fiduciary can coach you through building out the investment portfolio that aligns with your unique goals, and empower you to make the meaningful decisions to pursue your life dreams.

Plan your estate strategy

Due to the complex nature of estate planning, estate strategies should be tailored to your unique needs. And each strategy should aim to protect and preserve your assets for future generations.

Regardless of the value of the estate, a fiduciary will help you plan for the estate by:

  • Ensuring your beneficiaries receive what you’ve planned for them after you pass
  • Planning for lifetime gifts through trust and minimization of diminishing estate taxes
  • Helping you to pass assets or a business to your younger generations
  • Identifying powers of attorney to ensure your wishes come true

 

Trilogy Takes a Bold Financial Approach

For us, care is at the center of everything we do as fiduciaries.. We care about each client like they’re an extension of the family. Every day, with every piece of advice, we empower our clients to live wealthy. Ready to explore the benefits of working with a fiduciary? Review Trilogy's Financial Life Planning Tool to see some of the areas of focus we’d suggest on the path to financial freedom.

Bottom Line

A fiduciary helps you make critical financial decisions that are in your best interest, for your Life Plan. Our Financial Advisors work with clients nationwide. Regardless of your location, we have an office nearby or a virtual way to connect from the comfort of your home.

Start Life Planning today.

Fiduciary investment advisory services are only offered through Trilogy Capital (TC), a Registered Investment Advisor. TC markets advisory services under the name of Trilogy Financial (TF), an affiliated but separate legal entity. TC and TF are separate entities from LPL.

By
Steve Hartel, MBA, AIF®
April 24, 2018

Congratulations. You’ve decided to work with a financial professional to help improve your financial situation. How do you find a good one? Unfortunately, that’s harder than it sounds. There is a huge barrier between people seeking good financial advice and professionals offering it. Advisors can be found in the yellow pages (Millennials, you might have to Google that), on various online sites, by answering incoming phone calls, by asking your friends and neighbors, or any number of other ways. Personally, I believe a referral or introduction from an existing client is the best way, but that could be another entire article. Here are some suggested questions you should ask a prospective advisor.

  1. Start by asking yourself what kind of help you think you want and/or need

Are you just seeking help with your investments? How about someone who will be the “quarterback” of your entire team of professionals (tax preparer, estate attorney, bookkeeper, banker, investment manager, etc.)? Are you looking for someone who simply suggests things for you to go do by yourself (what I call the “travel agent” model), or someone who will give you advice and then help you carry it out (what I call the “Sherpa” model)?

The answers to these questions will determine what kind of professional to seek out. I know some of you are thinking, “Wait—aren’t they all the same?” Trust me; the answer is an emphatic “NO”! One of the best ways to determine what type of professional someone is, is by asking about their credentials.

  1. What are your credentials and what do they mean?

Anyone can call themselves a financial advisor. A stockbroker, a life insurance agent, a mutual fund sales rep, an annuity salesperson, a banker, a mortgage broker. Seriously, there are no rules for the title Financial Advisor. The title Financial Planner, on the other hand, has very definitive rules. There are only two kinds of people who can legally call themselves a planner. One group took classes, passed some exams given by an industry group, and received the Certified Financial Planner (CFP®) designation. The other group took classes, passed some exams by a governmental group, and received their Series 65 or Series 66 registration. These folks are called Registered Financial Planners, although that moniker hasn’t caught on yet the same way the CFP® has. Both of these groups can legally charge you a fee for giving you advice.

You might also encounter professionals who received a Series 6 registration (this allows them to sell you a mutual fund) and/or their Series 7 registration (commonly called the stockbroker license). You will also encounter people who have some combination of these.

Someone who only has a CFP® can give you advice but can’t help you execute it. These are the “travel agents” I referred to. This might be a good choice if you want to pay for advice but then go do everything yourself. Another example might be people who hire a personal trainer at the gym one time to teach them the right exercises to do; then they go do them by themselves.

Someone who only has a Series 6 or 7 registration can sell you products for a commission, but they can’t give you any advice. Let’s call them “luggage salespeople.” This might be good for people who don’t want professional advice, make their own decisions, and simply need to buy financial products in a transactional relationship with a salesperson.

Someone who has their Series 65/66, or has their Series 6/7 and 65/66, or who has their CFP® and Series 6/7 and/or 65/66 can perform the “Sherpa” function of going on the journey with you and helping you implement the advice. These are good choices for someone who recognizes the value of professional advice and knows they need a little extra help with actually getting things done (or want that extra accountability). Think people who hire a personal trainer at the gym and see them week after week. In my experience, clients of these professionals make the most consistent progress toward their long-term goals.

  1. How will I be charged? How do you get compensated?

Sometimes those are the same question and sometimes not. Does the professional make a commission when you buy a product? If so, how much is it? Do they charge an hourly fee, a monthly fee, or a one-time flat fee? Is the professional paid a fee based on the size of your invested assets? What is that fee?

If you are buying products, are there any fees built into the products themselves? How much? Are the fees for the product clearly spelled out or are they buried internally?

Will ALL of your fees be clearly itemized on your statements? Ask to see an example.

  1. What services do you provide?

This should line up with your answers to Question #1. Don’t make any assumptions here. Make sure the service you are seeking is actually provided by the professional you are interviewing. The professional might want to sound like they can do everything for you. For example, a stockbroker can open an IRA for you, but that’s not the same thing as doing retirement planning for you. Be clear.

  1. Are you a Fiduciary?

Due to a recent regulatory change, this is the new industry buzzword. There are multiple standards of care in the financial services industry. One is the “suitability” standard. Professionals who do not give advice are held to this standard. They need to show that the product is appropriate for someone in your situation, but they don’t have to disclose their compensation or prove that the product they recommended is actually in your best interest. If there were two products that both accomplished the same thing, but one resulted in the professional receiving higher compensation, the professional doesn’t have to tell you that.

The other standard is the “best interest” standard. People held to this standard are fiduciaries. They must always act in the client’s best interest. If they sell you a product, they must demonstrate that it is in your best interest rather than their own.

Conclusion

I’m a Sherpa, so I naturally believe that’s a better choice for most people seeking professional help with their finances. My fees are very clear and, they appear right on the statement or contract signed by the client. I think hidden fees should be avoided at almost any cost. My clients hire me on an annual basis to be their DecisionCoach. I give them advice, I help them make better financial decisions over time, and I help them implement the advice. Depending on the client, I might be helping with organization, cash flow, investment management, budgeting, retirement planning, college planning, income planning, tax mitigation, asset protection, insurance, advanced medical expense planning, estate planning, and much more. Are you looking for a professional like me?

Get Started on Your Financial Life Plan Today