Finding the Right Fit: Selecting the Right Financial Role Model for You

By
Jeff Motske, CFP®
February 4, 2019
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Role models have a very powerful function. They shape values and behaviors in all facets of life, including our relationship with our finances. Knowing the influence they have, it’s obviously important to select the right financial role model. However, many are selected with very little consideration, if any at all. When it comes to something as important as your financial independence, you need to be confident that you’re following the right example to ensure that you and your money work together for your greater good.

There are those who are fortunate to have great people in their lives to provide an example of what to value and how to live. If this good example extends to finances, you are very fortunate indeed. However, good behavior or strong values doesn’t always guarantee a good financial role model. A generous nature doesn’t guarantee a good budgeter. Support in your youth doesn’t mean they planned well for their future. When selecting a financial role model, you need to make sure you’re selecting them based on sound financial behaviors and a relationship to their financial independence that you would like to emulate.

Oftentimes, though, many haven’t realized they have already unconsciously selected a financial role model. They may assume that they are simply reacting to circumstances happening to them. However, their response may be a direct duplication of mom’s ardent saving, dad’s faith in the stock market, or Aunt Flo’s blatant disregard for a budget. When we really stop and study our financial patterns, we realize that we have adopted many financial behaviors that may or may not be aiding us in our path to financial freedom. Without any scrutiny of these behaviors, we may be in for a rude and unfortunate awakening in the future.

Rather than unconsciously mimicking behaviors, we should be consciously selecting a financial role model. As with all decisions, be aware of whose lead you are following and what you want that to mean for your finances. Selecting the right example of financial behavior will pave the way to our goals. Don’t forget that your money and your road to financial freedom is under your control – choose wisely.

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By Trilogy Financial
October 13, 2025

Starting December 16, 2025, Meta will begin using what you say or ask in Meta AI chats to personalize what you see on Facebook and Instagram.

  • Example: If you ask Meta AI for hiking tips, you may start seeing more hiking posts or ads.
  • Meta says it will not use AI chats about sensitive topics such as politics, religion, or health.
  • Users will begin receiving notifications about this change in October.

 

What This Means for You

Your social media experience may start to feel more personalized, but it also means Meta will collect and analyze more information about your interests based on your AI conversations.

 

Possible Risks

  • Less Privacy: Your AI chats could influence what ads or posts you see. Even if Meta says it is not reading your full conversations, it is still learning from them.
  • Unintended Targeting: You may start seeing ads or content you did not expect, based on what you mentioned to Meta AI.
  • Misunderstandings: If the AI misinterprets what you say, it could lead to inaccurate suggestions or assumptions about your interests.
  • Data Sharing Concerns: More information about you increases the risk if Meta’s systems are ever compromised or misused.

 

What You Can Do

You do not have to stop using Meta AI, but you can take steps to control how much it learns from you.

  1. Limit what you share with Meta AI.
    Avoid asking personal or sensitive questions.
    Treat AI chats like public posts and do not share anything private.
  2. Review your ad preferences.
    Go to Settings → Ads Preferences on Facebook or Instagram.
    Adjust “Ad Topics” and “Activity Used for Ads” to limit personalization.
  3. Use the “Why am I seeing this” option.
    Tap the three dots on any ad or post to understand why it was shown and make changes.
  4. Turn off AI features where possible.
    You can skip or decline to use Meta AI in searches or chats.
  5. Stay alert for prompts.
    Meta will notify users about this update. Take a moment to read the message before clicking “Agree.”

 

Bottom Line

Meta’s AI is designed to make your social media feed feel more relevant, but it also means the company is using new kinds of data about you. If you use Meta AI, be thoughtful about what you share and take a few minutes to review your privacy settings so you stay in control.

By
June Adams
December 20, 2021

TSA PreCheck Scams

 

TSA PreCheck is garnering a lot of interest, from both travelers and scammers alike. In addition to pocketing your renewal/application fee, these scammers take your personal information to sell on the dark web or create false identities that can be used illegally. TSA PreCheck scam emails are quite sophisticated, lacking many of the typical red flags such as misspellings, grammatical errors, and slightly-off-looking versions of TSA logos. We recommend that you continue to check the email address and web address of the sender, as well as how they’re asking for payment.

Always verify that the TSA PreCheck web and email address ends in ‘.gov’ – not ‘.com’, ‘.org’ or anything else. If they don’t, these are not official TSA PreCheck communications and you should not provide personal information or payment information. Additionally, don’t purchase or renew a TSA PreCheck membership by clicking on a link you were sent via an email. Instead, go directly to the TSA or Homeland Security website.

The other major red flag comes when it’s time to pay for your renewal or application fees. While there are multiple ways to make a payment for government services, scammers typically only give you the option of using PayPal. If you get an email and suspect it’s a scam, or end up clicking on a bad link yourself, TSA says to do the following:

  1. Report the fraud to your local Police Department.
  2. File a report with the Federal Trade Commission website.
  3. Contact your credit card company or bank and let them know about any fraudulent charges.

In the event that your credit card information ended up in the wrong hands, you will need to work through your bank or credit card company. TSA specifically states on its website that it “will not issue a reimbursement to applicants who attempt to enroll in TSA pre-check through a fraudulent website.”

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