Financial Advisory and a Service-Centered Approach

By Trilogy Financial
April 18, 2022
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Financial advisory firms have historically endured a bad reputation ­– either because they were too expensive, or they only helped people with lots of money to invest, or they were trying to sell clients a product or plan that didn’t align with the heart of their goals and situation. Too many Americans don’t think they can afford a Financial Advisor and planning services. Too many of them avoid partnering with an Advisor because they don’t think they have enough money to meet some criteria. But those are often the people who could benefit from a financial coach the most! It’s also the largest population in America. That’s why we founded Trilogy Financial almost 30 years ago – to provide a true fiduciary and financial coach to everyday Americans who want to live the best life possible. Our goal at Trilogy was to create something different, something people hadn’t seen before. And over the last 25 years, we’ve been evolving the firm and honing our practices to improve the financial planning industry and make an Advisor accessible to everyone.

A Purpose Driven Financial Advisor and Coach

In Trilogy Financial’s beginnings, our vision and purpose was to help Financial Advisors be better Advisors so they could help more people. However, as time has gone on, that’s evolved into something bigger. Now our purpose is to help everyday Americans gain financial independence. They are the group of people that often struggle to achieve their financial goals, and we want to focus and help those that need advice. This is the culture we’ve built today. Our Advisors want to help as many people as they can, and we’re on a mission to make those Advisors more productive so that can help provide more for our clients. That is purpose-driven business.

How to Make Financial Advisors More Productive For Clients

Most financial advisory and planning firms have an advisor-led service model, and there’s nothing wrong with that – except that not all Advisors have service as their strong suit. As a Financial Advisor, many people perceive our job is to advise people how to save and spend their money. But we believe it takes more than that to make an impact. We’re striving to build what we call a “trust transfer” where our Advisors spend more time advising clients, building Life Plans, and making recommendations, and a service team does what they do best. This is how we’re optimizing our operations at Trilogy for the benefit of our clients. This service team consists of a group of people with a distinct culture and skillset that will deliver great, helpful service to our clients. This is contrary to what’s “the norm” for financial advisory firms – and that’s exactly why we’re doing it. This is part of our efforts to bring quality financial planning and advice to everyday Americans.

Introducing the Mack Service Center

The Mack Service Center is a robust client experience service center that was Trilogy’s late co-founder Kevin “Mack” Mackintosh’s vision for the firm. His core focus was to build a meaningful client service team to support Advisors so they could do what they do best – financial planning – and provide the clients with a high quality experience. Mack designed and developed the Trilogy Service Team based on what he learned over the years as an Eagle Scout, rowing crew member and in his time in the financial planning business. From day one, he had a clear vision of what Trilogy could accomplish when we all worked together and focused on service. A few years back, he took the ball and really got it rolling for this project. He found the right people to lead it and get it off the ground. Right before his untimely passing in early 2020, he had nearly completed building the Service Center team vision. Following his loss, under the leadership of our founder/President, Jeff Motske, in conjunction with Eric Perkins – we built out the actual Service Center, team, outlined processes, operations and more. Kevin Mackintosh instilled the right attitude, built the right culture and we’re proud to name our Mack Service Center after him so his legacy lives on.

The Future of Trilogy Financial and the Mack Service Center

 Our goal is to have a well-regarded Advisor in front of every everyday American.  Too many financial advisory firms want to work with high-net-worth individuals, but it’s those who are 52 years old with $400,000 in their retirement who really need our support and education to get to where they want and need to be. These are everyday Americans, and they deserve for someone to help them pursue their dreams. And we’re changing that. We rolled out the Mack Service Center team this year to support our Financial Advisors’ current planning efforts with each client. This is our way of connecting the financial planning industry back with the real-life issues of Americans and helping each of them plan and live the life of their dreams.

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By Trilogy Financial
October 13, 2025

Starting December 16, 2025, Meta will begin using what you say or ask in Meta AI chats to personalize what you see on Facebook and Instagram.

  • Example: If you ask Meta AI for hiking tips, you may start seeing more hiking posts or ads.
  • Meta says it will not use AI chats about sensitive topics such as politics, religion, or health.
  • Users will begin receiving notifications about this change in October.

 

What This Means for You

Your social media experience may start to feel more personalized, but it also means Meta will collect and analyze more information about your interests based on your AI conversations.

 

Possible Risks

  • Less Privacy: Your AI chats could influence what ads or posts you see. Even if Meta says it is not reading your full conversations, it is still learning from them.
  • Unintended Targeting: You may start seeing ads or content you did not expect, based on what you mentioned to Meta AI.
  • Misunderstandings: If the AI misinterprets what you say, it could lead to inaccurate suggestions or assumptions about your interests.
  • Data Sharing Concerns: More information about you increases the risk if Meta’s systems are ever compromised or misused.

 

What You Can Do

You do not have to stop using Meta AI, but you can take steps to control how much it learns from you.

  1. Limit what you share with Meta AI.
    Avoid asking personal or sensitive questions.
    Treat AI chats like public posts and do not share anything private.
  2. Review your ad preferences.
    Go to Settings → Ads Preferences on Facebook or Instagram.
    Adjust “Ad Topics” and “Activity Used for Ads” to limit personalization.
  3. Use the “Why am I seeing this” option.
    Tap the three dots on any ad or post to understand why it was shown and make changes.
  4. Turn off AI features where possible.
    You can skip or decline to use Meta AI in searches or chats.
  5. Stay alert for prompts.
    Meta will notify users about this update. Take a moment to read the message before clicking “Agree.”

 

Bottom Line

Meta’s AI is designed to make your social media feed feel more relevant, but it also means the company is using new kinds of data about you. If you use Meta AI, be thoughtful about what you share and take a few minutes to review your privacy settings so you stay in control.

By
Jeff Motske, CFP®
October 15, 2018

Often, my clients ask me, “How will I know if I’m ready to retire?” It sounds like a simple question, but the answer is anything but. There are so many factors to consider, questions to answer, scenarios to prepare for, that it can all seem very overwhelming. To make things manageable, though, let’s start off with a dream.

We know that retirement can be expensive. In fact, according to a survey conducted by the Wall Street Journal, participants would need 130% of their salary in retirement to live their ideal retirement life.1 You see, most of us spend money during our free time, and as one of my advisors says, retirement is basically six Saturday’s and a Sunday. If your retirement is filled with lazy days reading in your backyard, your expenses will probably be limited. However, if you plan on traveling, tackling home improvement projects or long-ignored hobbies, all of these come with additional expenses. Additionally, things you may have been able to earn in relation to your job, such as airfare and hotel points for frequent travelers, are no longer as easily accessible once you turn off your wage-earner card.

Therefore, the first step on your checklist is to visualize your retirement. If you’re not sure where to start, simply look at what you do in your current free time and determine if that’s something you would like to do more of when you retire. Not only does this help in your financial planning, but it helps you determine what you want the next chapter of your life to be. It is unfortunately common for retirees to experience depression related to a lack of purpose or identity when they enter retirement with an undeveloped vision of their next chapter. Therefore, the more details you can determine, the better the planning process will go.

For people who are married, things become a bit more multi-faceted to plan. You’re not only figuring out how to occupy your free time, but your spouse is also doing the same, and the two of you need to figure out how you plan to spend your shared time together. Without this planned out, you end up with a lot of togetherness, which can be quite an adjustment to most couples. Not only can differences in your retirement vision impact your relationship, but it can also impact your finances. Take advantage of monthly financial date nights well before retirement begins and solidify your retirement vision.

Perhaps you’ve finalized that retirement vision and discovered you won’t have a lot of expenses. You will most likely have those expenses for a long time though. People live much longer now, on average into their mid-eighties.2 It would be great to assume that those years will be spent in good health, but the likelihood is that your medical expenses will go up. According to the Fidelity Retiree Health Care Cost Estimate, the average couple will need about $280,000 for medical expenses in retirement.3 Even if you stay away from long-term care needs or expensive treatments, annual premiums and out of pocket costs like doctor visits and medications typically cost about $5,000 annually.4 There may be certain elements you may not be able to foresee, but you should still try to plan for as much as possible.

Once you’ve determined what your vision for retirement is, you need to determine how much you’ll need to live that lifestyle. You need to be sure that the income you’ll be receiving will fund that vision. Just to be sure, once that number is determined, try living on that budget for about six months. If you find out that you’re struggling, some adjustments will need to be made, whether that’s working longer or altering the retirement vision. Practicing your retirement lifestyle isn’t merely relegated to your budget. If you typically work 50 to 60 hours a week, start cutting back. Maybe take on fewer projects. Prepare as much as you can for this life adjustment. You’ve worked really hard to get to retirement. Be sure to put in the extra work to make it the retirement of your dreams. Retirement is a massive decision. I urge you not to take it lightly. There is a reason that the five years before and after retirement are considered dangerous. Certain things like pensions, pay-outs and in some cases, social security can’t be undone. The best way to make an informed decision on what’s best for you is to meet with an Advisor who can run the scenarios for you. If you choose to push retirement off, your investments can continue to grow. In the end, you will be putting the proper steps in place to make your retirement dream a reality.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

  1. https://www.wsj.com/articles/how-much-money-will-you-really-spend-in-retirement-probably-a-lot-more-than-you-think-1536026820
  2. https://www.fidelity.com/viewpoints/personal-finance/plan-for-rising-health-care-costs

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