Financial Advisory and a Service-Centered Approach

By Trilogy Financial
April 18, 2022
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Financial advisory firms have historically endured a bad reputation ­– either because they were too expensive, or they only helped people with lots of money to invest, or they were trying to sell clients a product or plan that didn’t align with the heart of their goals and situation. Too many Americans don’t think they can afford a Financial Advisor and planning services. Too many of them avoid partnering with an Advisor because they don’t think they have enough money to meet some criteria. But those are often the people who could benefit from a financial coach the most! It’s also the largest population in America. That’s why we founded Trilogy Financial almost 30 years ago – to provide a true fiduciary and financial coach to everyday Americans who want to live the best life possible. Our goal at Trilogy was to create something different, something people hadn’t seen before. And over the last 25 years, we’ve been evolving the firm and honing our practices to improve the financial planning industry and make an Advisor accessible to everyone.

A Purpose Driven Financial Advisor and Coach

In Trilogy Financial’s beginnings, our vision and purpose was to help Financial Advisors be better Advisors so they could help more people. However, as time has gone on, that’s evolved into something bigger. Now our purpose is to help everyday Americans gain financial independence. They are the group of people that often struggle to achieve their financial goals, and we want to focus and help those that need advice. This is the culture we’ve built today. Our Advisors want to help as many people as they can, and we’re on a mission to make those Advisors more productive so that can help provide more for our clients. That is purpose-driven business.

How to Make Financial Advisors More Productive For Clients

Most financial advisory and planning firms have an advisor-led service model, and there’s nothing wrong with that – except that not all Advisors have service as their strong suit. As a Financial Advisor, many people perceive our job is to advise people how to save and spend their money. But we believe it takes more than that to make an impact. We’re striving to build what we call a “trust transfer” where our Advisors spend more time advising clients, building Life Plans, and making recommendations, and a service team does what they do best. This is how we’re optimizing our operations at Trilogy for the benefit of our clients. This service team consists of a group of people with a distinct culture and skillset that will deliver great, helpful service to our clients. This is contrary to what’s “the norm” for financial advisory firms – and that’s exactly why we’re doing it. This is part of our efforts to bring quality financial planning and advice to everyday Americans.

Introducing the Mack Service Center

The Mack Service Center is a robust client experience service center that was Trilogy’s late co-founder Kevin “Mack” Mackintosh’s vision for the firm. His core focus was to build a meaningful client service team to support Advisors so they could do what they do best – financial planning – and provide the clients with a high quality experience. Mack designed and developed the Trilogy Service Team based on what he learned over the years as an Eagle Scout, rowing crew member and in his time in the financial planning business. From day one, he had a clear vision of what Trilogy could accomplish when we all worked together and focused on service. A few years back, he took the ball and really got it rolling for this project. He found the right people to lead it and get it off the ground. Right before his untimely passing in early 2020, he had nearly completed building the Service Center team vision. Following his loss, under the leadership of our founder/President, Jeff Motske, in conjunction with Eric Perkins – we built out the actual Service Center, team, outlined processes, operations and more. Kevin Mackintosh instilled the right attitude, built the right culture and we’re proud to name our Mack Service Center after him so his legacy lives on.

The Future of Trilogy Financial and the Mack Service Center

 Our goal is to have a well-regarded Advisor in front of every everyday American.  Too many financial advisory firms want to work with high-net-worth individuals, but it’s those who are 52 years old with $400,000 in their retirement who really need our support and education to get to where they want and need to be. These are everyday Americans, and they deserve for someone to help them pursue their dreams. And we’re changing that. We rolled out the Mack Service Center team this year to support our Financial Advisors’ current planning efforts with each client. This is our way of connecting the financial planning industry back with the real-life issues of Americans and helping each of them plan and live the life of their dreams.

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By Trilogy Financial
February 20, 2024

Discover how working with a financial planner can make a big difference in your investing journey. Learn about investing through our beginner's guide to top investment blogs.

 

For many, investing seems like a daunting venture. Navigating through the intricacies of the financial world can be overwhelming, especially when you're just starting out. But beyond the stock market fluctuations and intricate charts, it's essential to grasp your financial aspirations.

 

 

Warren Buffett wisely said, “Don't save what is left after spending, but spend what is left after saving.” This highlights the importance of financial planning and goal setting when it comes to investing.

 

 

 

 

As emphasized by Jeff Motske, CFP® at Trilogy Financial Services,  understanding your financial “why” is just as pivotal. Are you eyeing retirement? Or maybe that dream home or a new startup? These goals should shape your long term investment journey.

To help beginners transition into the investment realm, here's a two-fold strategy:

 

 

1. Consult a Financial Planner or Advisor

 

Engaging with a financial planner or advisor is akin to having a personalized coach for your financial journey. Just as you wouldn't start an intense workout regimen without gauging your physical limits, investing without a clear vision of your financial goals and investment decisions is risky.

 

 

A financial planner will assist in evaluating your risk tolerance—an essential element in devising an investment strategy. As Peter Lynch, a renowned investor, once remarked, “Know what you own, and know why you own it.” This stresses how important it is to be informed and understand one's investments.

 

 

 

 

 

Financial Advisor Meeting with Client

 

2. Discover the Top Investment Blog Posts for Beginners

 

In Personal Finance, staying on top of your investment portfolio starts with understanding continuous learning is a key ally in the world of investments. Here are some top investment blogs for beginner investors that can offer invaluable insights:

 

  • Investopedia: A comprehensive platform offering a plethora of articles, tutorials, and educational content on finance and investment.
  • The Motley Fool: A trusted source renowned for its stock recommendations and investment advice, catering to both novices and seasoned investors.
  • Seeking Alpha: A blend of free and premium content, providing in-depth research, articles, and analyses on various stocks and investment strategies.
  • BiggerPockets: The go-to resource for real estate investment enthusiasts, packed with guides, resources, and community discussions.
  • NerdWallet's Investing Section: Simplifies complex investment topics, making them digestible for beginners.
  • Nasdaq News + Insights: Get insights from a big stock exchange. Covers market trends, stock market news & analysis, and investment strategies.
  • Morningstar: This blog is a trusted source for investment research. It provides analysis, ratings, and information on stocks, mutual funds, and ETFs. This makes it important for both new and experienced investors.

 

 

A picture of a beginner investment blog.

 

Conclusion

 

Stepping into the investment arena can evoke a mix of emotions. But as you start investing with a clear understanding of your financial goals, expert advice, and regular insights from top investment blogs for beginners, you're on a solid path.

 

 

As Benjamin Graham, known as the “father of value investing,” once said, “The individual investor should act consistently as an investor and not as a speculator.”

 

 

 

 

At the end of the day it's important to ensure you make informed, strategic investing over impulsive decisions. Check out how to avoid Mistakes When Choosing a Financial Planner in our other blog post.

 

Keen on diving deeper into investing? Connect with our top financial planners or explore more articles on our investment blogs for investment strategies.

 

 

By
Mike Loo, MBA
April 11, 2018

Not all goals are equal in their achievability. In fact, 92% of people don’t reach the goals they set.1 While goals can be difficult to achieve, they’re not impossible. However, the best way to set yourself up for success is to set meaningful goals.

A meaningful goal sets itself apart from a standard goal in three main ways.

  1. It’s Specific and Measurable

The more specific your goal, the more likely you are to reach it. According to one study, setting specific goals led to a higher performance 90% of the time.2 The reason for this is fairly simple: the clearer the path, the easier it is to follow it to the final destination.

I hear so many people tell me their goal is to save more, spend less, or build a retirement fund. The problem with these goals is that they lack specificity. Saving more could mean saving $10 per month or $1,000 per month. You can’t track your progress or know if you’re on track toward your goal if you haven’t specified it and you can’t measure your progress.

One of the first things I tell clients is to make their goals as specific as possible. For example, instead of “build a retirement fund,” you can specify it to “build a retirement fund of $100,000.” Finally, make it measurable—”build a retirement fund of $100,000 by age 45.”

  1. It’s Relevant to Your Life

A goal is only meaningful if you’re passionate about it. Those who meet their goals do so not just because they’re hard workers, but because they are passionate about what they want to achieve. Their goals reflect their values and interests, rather than being random or something they think they’re supposed to achieve in life.

For example, some clients tell me they want to build their savings account because they’ve been told that’s what they should do. While true, you likely won’t feel very inspired to save more if you don’t have a reason for it that makes sense for your life.

I tell these clients to think of what having a savings account would mean for them. Would they feel they could sleep better at night? Would a savings account mean they could go on an annual family vacation? If they build a savings account up to a certain amount, could they finally upgrade their unreliable and problematic car?

Whatever your goal, you should be passionate about it and it should be relevant to your life, not what you think you’re supposed to achieve.

  1. Frame it Positively

We’ve all heard about the power of positive thinking, and it translates to your goals, too. We are much more likely to work toward something we want to achieve or do rather than what we want to stop doing or don’t want.

For example, rather than a goal of “stop overspending” or “spend $200 less each month,” frame it in a positive light: “spend more mindfully” or “save $200 each month.” This can help you view saving as a good thing you’re supposed to do, rather than spending as a treat that you no longer should do. It’s easy to reverse any goal, so there’s no excuse not to!

Don’t Go it Alone

The process of setting a goal is just as important as the process of working towards it. Think of your goal as the frame of a house. You can’t build a stable home without the proper foundation and a clear blueprint.

If you’re struggling to achieve your goals or aren’t sure how to set ones that are meaningful, an advisor can help. As an independent financial advisor, my mission is to make a meaningful impact on the lives of my clients and the people they love. I help families make informed decisions with their money and pursue a strong financial future, from setting meaningful goals to guiding them along the path toward the finish line.

Contact me for a no-strings-attached meeting to discuss your goals, how to make them meaningful, and what strategies can help you pursue them. Call my office at (949) 221-8105 x 2128, or email me at michael.loo@lpl.com.

1 http://www.inc.com/marcel-schwantes/science-says-92-percent-of-people-dont-achieve-goals-heres-how-the-other-8-perce.html

2 http://psycnet.apa.org/record/1981-27276-001

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