Millennials and Gen Z Lead Growing Need for Life Insurance in 2023

By Trilogy Financial

September 19, 2023

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The pandemic’s economic disruption altered people’s views on a wide range of money topics—from the feeling of financial insecurity to the extra burden of debt, to how best to protect their loved ones, physically and financially. People’s interest in life insurance—knowing they have a need for it—was heightened during the pandemic and remains so, as people take a closer look at their financial security and well-being. The 2023 Insurance Barometer Study, by Life Happens and LIMRA, shows this trend is prevalent among the younger generations, as well as with single mothers.

Single Moms Need the Industry’s Help

Fewer women own life insurance than men, 49% vs. 55% respectively. And that number is even starker for single moms: Just 2 of 5 single mothers (40%) own life insurance. That said, 6 in 10 single moms (59%) know they have a life insurance need gap—meaning they need coverage or more of it (vs. 41% of all adults) equaling about 5 million households. And 4 in 10 (38%) say they intend to buy coverage this year. With 7.9 million single-mom households, according to the U.S. Census Bureau, there is a dire need for single moms to
purchase life insurance, or more of it.

The primary reason single moms own life insurance (63%) is the same as the general population: to cover burial costs. However, only 26% say they have it to replace lost income. And more than half (51%) say they are “extremely concerned” about leaving dependents in a difficult financial situation if they died prematurely, vs. 29% of the general population.

That’s not the only area of financial concern. In fact, single moms have increased levels of concern over a wide range of financial issues—often double-digits—over the general population.
• Having money for a comfortable retirement: 58% vs. 44%
• Saving for an emergency fund: 56% vs. 38%
• Paying monthly bills: 50% vs. 32%
• Ability to afford college: 40% vs. 22%

Owning life insurance makes people feel more financially secure: 69% of life insurance owners feel secure vs. 49% who don’t own. For single moms, this is 52% of owners feel secure vs. 30% who don’t own. The good news is that while only a third of single moms (35%) work with a financial advisor currently, more than half without one are looking for an advisor (52%) to help them navigate their finances.

Desire and Need Are on the Rise

Gen Z is growing up—they’re adults now who are in the weeds of financial responsibilities and stresses. Half of Gen Z is now 18-26 years old, which means 19 million young adults are ready for life insurance, most of whom are non-owners; and Millennials, at 27 to 42, are well into their careers and starting families. The study took a look at life insurance ownership among different age groups and found that half of all adults (52%) own life insurance, with 40% of Gen Z adults and 48% of Millennials currently owning it.

As Gen Z starts hitting life milestones such as finding a partner, buying a home and having children, half (49%) say
they either need to get life insurance or increase their coverage. And Millennials are not far behind, with 47% saying so. And they are ready to take action: 44% of Gen Z adults and 50% of Millennials say they intend to buy life insurance this year.

They also want to purchase it where they have become comfortable—online—and that goes for all generations. In 2011, 64% of people said they preferred to buy life insurance in person; by 2020, just 41% felt this way. In 2023, it dropped to 29%.

Education Is Key for Gen Z

There is work to do on educating people about ownership: 42% of all adults say they’re only somewhat or not at all knowledgeable about life insurance.
A quarter of Gen Z and Millennials say that not knowing how much or what kind of life insurance to buy stops them from getting coverage. And 37% of Gen Z and 27% of Millennials say
they “haven’t gotten around to it.”

Across generations, cost is cited as the top reason for not getting life insurance. But only a quarter (24%) of people correctly estimated the true cost of a policy for a healthy 30- year-old, which is around $200 a year.* More than half of Gen Z adults (55%) and 38% of Millennials thought it would be $1,000 or more.

With the current climate adding financial uncertainties to Gen Z and Millennials, including layoffs and inflation, it is imperative that the two age groups learn how to protect their loved ones financially. Education around finances in general, inclusive of life insurance, will be extremely beneficial, particularly for Millennials, who cite the highest overall level of financial concern (39%).

Download this comprehensive blog as a concise one-pager here:Millennials and Gen Z Lead Growing Need for Life Insurance in 2023

*Survey respondents were asked how much they thought a $250,000 20-year level term policy would cost per year for a healthy, nonsmoking 30-year-old, which is around $200.

What Is a Fiduciary?

The term fiduciary is thrown around in the financial services world, but few people truly understand it.

A fiduciary is a person or organization that acts on behalf of another person or persons, and puts their clients' interests ahead of their own. A fiduciary has a duty to act in good faith and serve clients by earning trust and confidence. Being a fiduciary thus requires being bound both legally and ethically to act in the client’s best interests.

To the Financial Advisors at Trilogy Financial, it’s more than that. Yes, we believe “fiduciary” means putting clients best interest before our own. However, we take it steps further to demonstrate with evidence that our proposals are in the client’s best interest. The evidence, be it in a financial planning concept or investment strategy, is the key to being a fiduciary.

Why Is It Essential To Work With a Fiduciary?

When a fiduciary presents evidence that their proposals are in the clients best interest, it leads to confidence. That confidence leads to good financial decisions over time. As Life Planners, that is what Trilogy’s Financial Advisors are working towards.

A fiduciary's main goal is to help set clients on an upright financial track through financial behavioral coaching, accountability and to help clients develop a Life Plan. A financial advisor and fiduciary will also help you prepare for retirement by maximizing the profitability of resources directed towards saving plans, develop estate plan strategies and more.

As Advisors, we anticipate individual’s or family’s needs over time, which allows us to be a better fiduciary. We believe a true fiduciary guides clients through life’s roughest patches and toughest situations.

Let a Fiduciary Be By Your Side When Life Planning

Let’s face it…a fiduciary can help ensure your financial goals are aligned in the same direction as your ambitions. Right? Proper financial planning requires objectification of your goals through the hands of an excellent financial partner who can help you with the following.

Help you save for retirement

For many, having $1 million worth of liquid cash and a list of profitable assets by the time they retire is a dream come true. However it’s a difficult dream to work towards for many Americans. That’s where a fiduciary comes in.

The secret to getting the retirement and lifestyle you dream is preparedness and time. The earlier you begin to save, the better. Beginning early allows you to make small contributions that will accumulate to a lump sum amount over a long period. For instance, if you start saving $5,000 every year from your mid-20s, by the time you are 40 years old, you will mostly likely have crossed a quarter a million mark. Remember, you will still be young, energetic, and even determined to save more. Because compounding is so powerful, if you continue saving the same amount by the time you are 65, you could be almost at $1.5 million, more than what you had intended to save.

In contrast, if you start saving at 35, even if you double that amount to $10,000, you may stagnate at $840,000 by the time you hit retirement age. So, the earlier you begin to save, the more you will receive at retirement. But do not be deterred if you are starting later in life. With the right planning, it’s never too late to achieve your goals. A Trilogy Financial Advisor can develop strategies to compound savings through investments and other growth opportunities.

Save for education stress-free

According to Market Watch, an average American will spend over $58,464 on their child's education from primary school to the undergraduate level, doubling the UK's average spend and tripling France's. Now imagine you are the head of a typical American family with more than 3 dependents; you will need almost $200,000 for education alone. This is a huge dent in a family's finances. Fortunately, a fiduciary can help you save for education and college. Saving about a third of your earnings for a decade with the purpose of spending it on education will take the pressure of school fees off your shoulders.

Grow your wealth

The potential of growing your total net worth is an exciting process. Our Financial Advisors help you to navigate investment opportunities and mitigate risk, serving as guides as you work to grow your investments. At Trilogy Financial, we believe investing is about more than positive returns. Growing your wealth is a tool that can help you achieve financial freedom and live the life you’ve dreamed of. A fiduciary can coach you through building out the investment portfolio that aligns with your unique goals, and empower you to make the meaningful decisions to pursue your life dreams.

Plan your estate strategy

Due to the complex nature of estate planning, estate strategies should be tailored to your unique needs. And each strategy should aim to protect and preserve your assets for future generations.

Regardless of the value of the estate, a fiduciary will help you plan for the estate by:

Ensuring your beneficiaries receive what you’ve planned for them after you pass
Planning for lifetime gifts through trust and minimization of diminishing estate taxes
Helping you to pass assets or a business to your younger generations
Identifying powers of attorney to ensure your wishes come true

Trilogy Takes a Bold Financial Approach

For us, care is at the center of everything we do as fiduciaries.. We care about each client like they’re an extension of the family. Every day, with every piece of advice, we empower our clients to live wealthy. Ready to explore the benefits of working with a fiduciary? Review Trilogy's Financial Life Planning Tool to see some of the areas of focus we’d suggest on the path to financial freedom.

Bottom Line

A fiduciary helps you make critical financial decisions that are in your best interest, for your Life Plan. Our Financial Advisors work with clients nationwide. Regardless of your location, we have an office nearby or a virtual way to connect from the comfort of your home.

Start Life Planning today.

Fiduciary investment advisory services are only offered through Trilogy Capital (TC), a Registered Investment Advisor. TC markets advisory services under the name of Trilogy Financial (TF), an affiliated but separate legal entity. TC and TF are separate entities from LPL.

Amplify Your Wealth Today!

Retirement Planning Advice

Three Buckets for Retirement Planning

Jeff Motske, CFP®

June 7, 2018

Your retirement savings, which is the means to your financial freedom, should be set up in the same way. There is no way to accurately predict what life will be like during the course of your retirement. Based on the climbing US debt, it is safe to assume that tax rates may increase. Unanticipated expenses may arise. Life is never predictable. Therefore, you need your money to be ready to work for you. In my experience, one of the best ways to ensure this is by utilizing three types, or buckets, of savings.

The first bucket is comprised of your traditional retirement investments like a 401(k), 403(b), or 457 plan. These plans are very popular and easily accessible as most employers offer them. Contributions grow tax-deferred and can be automatically deducted from one’s paycheck. However, what was a tax benefit while saving becomes a tax-trap once you retire as those funds will be taxed once they are pulled out. Another thing to consider is what the tax rate will be like at that time. I always ask my clients, “Do you think taxes will have gone up or down by the time you retire?” No one ever says down. Therefore, if all your retirement funds are in this first bucket, you are suddenly at the mercy of the government on how you utilize your retirement money. This is not financial freedom.

However, more buckets mean more options. Let’s consider that you also have retirement savings invested in a second bucket containing tax-free funds. This is typically comprised of Roth IRA’s or Roth 401(k)’s. Although Roth 401(k)’s are not highly promoted or even included in a lot of employer-offered plans, they are a very powerful saving tool. Your contributions grow tax-deferred and are distributed tax-free. With the addition of this second bucket or savings, you suddenly have a little more flexibility on how you access your money.

The final bucket is one that isn’t on most people’s radar. This bucket should be comprised of the investments in your portfolio of stock equities. The gains on these investments are taxed as capital gains. Historically, capital gains tax rates are significantly lower than typical income tax rates. If these investments are sold properly, they can provide another option when trying to manage how your money works for you.

As you can see, multiple buckets of retirement savings seek to provide you with freedom and tax control. If taxes are high, utilize your second bucket. If taxes are lower, feel free to dip into your first bucket. You can work with your financial advisor on what investments belong in which bucket, as well as to dial more or less into these buckets depending on tax rates and what your needs are. This flexibility is key to securing your financial freedom in retirement.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. Investing involves risk, including the risk of loss.