Making It Personal: Crafting a Personalized Mission Statement

Starting December 16, 2025, Meta will begin using what you say or ask in Meta AI chats to personalize what you see on Facebook and Instagram.

• Example: If you ask Meta AI for hiking tips, you may start seeing more hiking posts or ads.
• Meta says it will not use AI chats about sensitive topics such as politics, religion, or health.
• Users will begin receiving notifications about this change in October.

What This Means for You

Your social media experience may start to feel more personalized, but it also means Meta will collect and analyze more information about your interests based on your AI conversations.

Possible Risks

• Less Privacy: Your AI chats could influence what ads or posts you see. Even if Meta says it is not reading your full conversations, it is still learning from them.
• Unintended Targeting: You may start seeing ads or content you did not expect, based on what you mentioned to Meta AI.
• Misunderstandings: If the AI misinterprets what you say, it could lead to inaccurate suggestions or assumptions about your interests.
• Data Sharing Concerns: More information about you increases the risk if Meta’s systems are ever compromised or misused.

What You Can Do

You do not have to stop using Meta AI, but you can take steps to control how much it learns from you.

1. Limit what you share with Meta AI.
   Avoid asking personal or sensitive questions.
   Treat AI chats like public posts and do not share anything private.
2. Review your ad preferences.
   Go to Settings → Ads Preferences on Facebook or Instagram.
   Adjust “Ad Topics” and “Activity Used for Ads” to limit personalization.
3. Use the “Why am I seeing this” option.
   Tap the three dots on any ad or post to understand why it was shown and make changes.
4. Turn off AI features where possible.
   You can skip or decline to use Meta AI in searches or chats.
5. Stay alert for prompts.
   Meta will notify users about this update. Take a moment to read the message before clicking “Agree.”

Bottom Line

Meta’s AI is designed to make your social media feed feel more relevant, but it also means the company is using new kinds of data about you. If you use Meta AI, be thoughtful about what you share and take a few minutes to review your privacy settings so you stay in control.

Many people accept that humility is a virtue, one that contributes to an individual’s success or legacy. Treating others respectfully and as equals is a courteous thing to do, as is recognizing everyone’s individual value and innate strengths. This is what I teach my children and the value that I integrate into how I run my business as well as my life.

This extends far beyond an altruistic ideal, though. Humility is not simply being self-depreciating or passive. In fact, it’s less about our relationship with other people and more reflective of the relationship we have with ourselves. Humility is about being fully aware of your humanity and your interdependence with others. It allows us to be self-aware and recognize where we may have gaps in our knowledge or in our control. This is a proven value that can have concrete and positive ramifications in our everyday life, specifically in our investments. Trust me, it’s not that big of a leap.

1. Humility is understanding that I do not know everything. This means that I can make mistakes. It also reinforces that there are others who may have more knowledge or a different perspective that may provide value to the decisions I make. Whether you’re talking about a doctor, a lawyer, a tax accountant or in my case, a financial planner, there are folks who have the knowledge and passion to help you.
2. Humility is understanding that I do not control everything. This means that things will happen that I have no power over, that I could not predict, and that may cause a few bumps in the road. In those moments, it’s good to refrain from acting impulsively or emotionally. Preparation and flexibility are also key. It’s best to plan for emergencies, fluctuations in the market, and other surprising events to understand what to expect, stay focused on the bigger picture and be prepared for not necessarily doing things “as usual”.

Once we accept these points, we can recognize where we may need assistance and be open to advice from expert counsel. When we do that, we do it for our own personal benefit, arming ourselves with the resources for monetary and overall success. Michael McGrath sums it up nicely in his article, “Humility in Investing: Why It’s Important”,

“Overconfidence tells you that it must be the other thing that was wrong—I see it all the time in my work. But humility allows you to say, “I’m not perfect, was there something that I might have been able to do better?”1

The Advisors at Trilogy Financial are here to be your resource on the road to doing things better. Our accomplishments are measured by your success and ability to achieve your financial freedom.

1 http://moneyinc.com/humility-investing-important/