Grateful

Recently, I came across two competing headlines: “Dow Dropped Because the Wheels are Coming Off” and “The Dow is Up Because there are Flashes of Optimism.” On any given day, financial markets swing—one-day values are up and the next they are down. Trying to figure out how to build your wealth by focusing on market ups and downs can be overwhelming. I choose to champion an altogether different approach—behavioral finance. I believe the key to long-lasting financial independence lies in individual behavior inasmuch as it does the markets or various investment tools. Knowing that success lies within you – your choices, your responses to the market, and your long-term habits over time – rather than in the whims of the market, keeps you on the road to financial freedom.

Dangers to your wealth aren’t so much the downturns in the market as they are your own biases and emotions. Behavioral finance requires discipline and rational thought processes which can present challenges for many investors. We may feel obligated to put our kids through colleges we really can’t afford. Keeping up with the Joneses can deplete our savings or prompt us to invest in things that aren’t aligned with our long-term financial plan. And, in times of stress or change, we may be tempted to react by pulling our money out of the market or by doubling down on an investment. Such actions might play out well in our heads but disastrously so in real life. Ultimately, behavioral finance shows us that individuals carry much of the responsibility for their own financial success.

When you assume this responsibility, it becomes clear that you also gain control of your financial future. You have the ability to build wealth and establish a sense of security without worrying about the market. After all, it is the plan and the decisions you make (or don’t make) that have the greatest impact on your journey to financial independence. So, you may wonder, how do I embrace this concept of behavioral finance? First, you have to do some analysis – predominantly on yourself. What kind of spender/saver are you? Is your money going towards your goals and values? Are there steps you should take to limit habits that lead to unhelpful emotional responses? Besides self-reflection, you will need to create a financial plan. Whenever you are tempted to pursue a course of action, pause, and make sure it is in line with your plan’s goals. If it’s not, you must weigh the risks against the rewards. For those situations that require deeper insight, another great tool is a trusted financial advisor. Their expertise and guidance will be an invaluable resource as you strive to build wealth and turn your dreams into reality.

You have a multitude of tools at your disposal once you realize that financial independence is yours to create. It will take work, discipline, and time, but with that comes agency and autonomy. Start planning now so you can start making the decisions and exhibiting the behaviors that will set you up for a prosperous future.

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual.

TSA PreCheck Scams

TSA PreCheck is garnering a lot of interest, from both travelers and scammers alike. In addition to pocketing your renewal/application fee, these scammers take your personal information to sell on the dark web or create false identities that can be used illegally. TSA PreCheck scam emails are quite sophisticated, lacking many of the typical red flags such as misspellings, grammatical errors, and slightly-off-looking versions of TSA logos. We recommend that you continue to check the email address and web address of the sender, as well as how they’re asking for payment.

Always verify that the TSA PreCheck web and email address ends in ‘.gov’ – not ‘.com’, ‘.org’ or anything else. If they don’t, these are not official TSA PreCheck communications and you should not provide personal information or payment information. Additionally, don’t purchase or renew a TSA PreCheck membership by clicking on a link you were sent via an email. Instead, go directly to the TSA or Homeland Security website.

The other major red flag comes when it’s time to pay for your renewal or application fees. While there are multiple ways to make a payment for government services, scammers typically only give you the option of using PayPal. If you get an email and suspect it’s a scam, or end up clicking on a bad link yourself, TSA says to do the following:

1. Report the fraud to your local Police Department.
2. File a report with the Federal Trade Commission website.
3. Contact your credit card company or bank and let them know about any fraudulent charges.

In the event that your credit card information ended up in the wrong hands, you will need to work through your bank or credit card company. TSA specifically states on its website that it “will not issue a reimbursement to applicants who attempt to enroll in TSA pre-check through a fraudulent website.”