Starting December 16, 2025, Meta will begin using what you say or ask in Meta AI chats to personalize what you see on Facebook and Instagram.
- Example: If you ask Meta AI for hiking tips, you may start seeing more hiking posts or ads.
- Meta says it will not use AI chats about sensitive topics such as politics, religion, or health.
- Users will begin receiving notifications about this change in October.
What This Means for You
Your social media experience may start to feel more personalized, but it also means Meta will collect and analyze more information about your interests based on your AI conversations.
Possible Risks
- Less Privacy: Your AI chats could influence what ads or posts you see. Even if Meta says it is not reading your full conversations, it is still learning from them.
- Unintended Targeting: You may start seeing ads or content you did not expect, based on what you mentioned to Meta AI.
- Misunderstandings: If the AI misinterprets what you say, it could lead to inaccurate suggestions or assumptions about your interests.
- Data Sharing Concerns: More information about you increases the risk if Meta’s systems are ever compromised or misused.
What You Can Do
You do not have to stop using Meta AI, but you can take steps to control how much it learns from you.
- Limit what you share with Meta AI.
Avoid asking personal or sensitive questions.
Treat AI chats like public posts and do not share anything private.
- Review your ad preferences.
Go to Settings → Ads Preferences on Facebook or Instagram.
Adjust “Ad Topics” and “Activity Used for Ads” to limit personalization.
- Use the “Why am I seeing this” option.
Tap the three dots on any ad or post to understand why it was shown and make changes.
- Turn off AI features where possible.
You can skip or decline to use Meta AI in searches or chats.
- Stay alert for prompts.
Meta will notify users about this update. Take a moment to read the message before clicking “Agree.”
Bottom Line
Meta’s AI is designed to make your social media feed feel more relevant, but it also means the company is using new kinds of data about you. If you use Meta AI, be thoughtful about what you share and take a few minutes to review your privacy settings so you stay in control.
