Behavioral Finance: The Key to Your Financial Independence
By
Jeff Motske, CFP®
August 4, 2020
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Recently, I came across two competing headlines: “Dow Dropped Because the Wheels are Coming Off” and “The Dow is Up Because there are Flashes of Optimism.” On any given day, financial markets swing—one-day values are up and the next they are down. Trying to figure out how to build your wealth by focusing on market ups and downs can be overwhelming. I choose to champion an altogether different approach—behavioral finance. I believe the key to long-lasting financial independence lies in individual behavior inasmuch as it does the markets or various investment tools. Knowing that success lies within you – your choices, your responses to the market, and your long-term habits over time – rather than in the whims of the market, keeps you on the road to financial freedom.
Dangers to your wealth aren’t so much the downturns in the market as they are your own biases and emotions. Behavioral finance requires discipline and rational thought processes which can present challenges for many investors. We may feel obligated to put our kids through colleges we really can’t afford. Keeping up with the Joneses can deplete our savings or prompt us to invest in things that aren’t aligned with our long-term financial plan. And, in times of stress or change, we may be tempted to react by pulling our money out of the market or by doubling down on an investment. Such actions might play out well in our heads but disastrously so in real life. Ultimately, behavioral finance shows us that individuals carry much of the responsibility for their own financial success.
When you assume this responsibility, it becomes clear that you also gain control of your financial future. You have the ability to build wealth and establish a sense of security without worrying about the market. After all, it is the plan and the decisions you make (or don’t make) that have the greatest impact on your journey to financial independence. So, you may wonder, how do I embrace this concept of behavioral finance? First, you have to do some analysis – predominantly on yourself. What kind of spender/saver are you? Is your money going towards your goals and values? Are there steps you should take to limit habits that lead to unhelpful emotional responses? Besides self-reflection, you will need to create a financial plan. Whenever you are tempted to pursue a course of action, pause, and make sure it is in line with your plan’s goals. If it’s not, you must weigh the risks against the rewards. For those situations that require deeper insight, another great tool is a trusted financial advisor. Their expertise and guidance will be an invaluable resource as you strive to build wealth and turn your dreams into reality.
You have a multitude of tools at your disposal once you realize that financial independence is yours to create. It will take work, discipline, and time, but with that comes agency and autonomy. Start planning now so you can start making the decisions and exhibiting the behaviors that will set you up for a prosperous future.
Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual.
Here’s a tip: Review your spending habits. It's really hard to mitigate or manage financial anxiety if you don't have a clear sense of your spending.
When talking with clients, questions that come up all the time are “Where's my money going? I don't know where all of our dollars go, we’re making a good income, but I don't know where it's going?”. To get cash flow will start answering that question. It will start reducing the anxiety in those particulars because we can't continue this path of “how do I fix this?”. That's what we do as Advisors – we train, and we help people fix and solve those particular problems. I always ask this question, where's my money going? But more importantly, is your money in sync with your financial why? And your financial why is customized, it's, what do you want it to be? And that could be financial independence.
I can tell you in the course of my 30 plus years I’ve sat down with many couples, individuals, and businesses and I've said, “Hey, congratulations, you now have financial independence”. In other words, you don't have to go to work anymore, work is now an option. You can still choose to go to work – you could change jobs, you can do whatever, but you don't need to anymore. You've built up enough that you can replace the income, enjoy the lifestyle that you want to enjoy, spend the time with family, friends, and loved ones that you want to do. And that comes from good planning on the front end and understanding that you can get there much faster if you work with a coach or work with an advisor and understand your cash flow.
It will be liberating once you go through that process, but it does require taking action. Here's some take actions on what you can do. There are the knowns and the unknowns.
In the knowns, we control whether we want to have a plan or not, we control whether we want to do cash flow and budget analysis, we control that reduction. If that's really your number one goal is to get debt-free well, then let's build a plan that makes you debt-free. We control how much is in our emergency fund; so that if we lose a job or income drops, maybe we've got adjustable income or we want to change jobs, we've got this money set aside so we don't have anxiety during that period. We control all those things. We control how much protection we have against risks; you know how much life insurance that we have if we have state documents that are there those are all known things. Now, here's an unknown, you don't what day you will leave this world. Do you have plans in place that make sure that loved ones are protected the way you'd like them protected? Again, you control these areas, these are all things that are in your control.
The one thing I'll say is even though we don't have control over the unknown, we always want to stay informed, especially around new laws and new rules. This is what Advisors do for a living. For instance, if you take money out and the market's down or maybe you took it out and it's taxable- now it bumped your taxes up. It’s important to meet with your Advisor and to have a coach to help interpret these known rules that are probably unknown to most Americans. It's probable these types of things will come up and once you pick a strategy, whatever that strategy is, you can't change it.
But you have to always ask yourself “Maybe this impacts me, and if I don't know about it, I'm not going to do anything prudent to help myself get on to financial independence”. If you do know about it and your Advisor knows about it, they're going to help you make good decisions that will work well for you in those areas. It's important to understand that there are unknowns out there, and you can plan your best for those unknowns, but it's important to accept that you never have full control of the unknown. So. think about what you do have control of, and make sure that you are making the best decisions for yourself, your family and your loved ones.
Many Americans spend more hours than they’d like managing necessary financial components of life while balancing caring for a family, performing at work and enjoying time with loved ones. Despite working hard to try to strike a perfect balance, financial planning, saving and investing can be tedious and time consuming, and maybe even daunting.
This is where a fiduciary comes in.
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What Is a Fiduciary?
The term fiduciary is thrown around in the financial services world, but few people truly understand it.
A fiduciary is a person or organization that acts on behalf of another person or persons, and puts their clients' interests ahead of their own. A fiduciary has a duty to act in good faith and serve clients by earning trust and confidence. Being a fiduciary thus requires being bound both legally and ethically to act in the client’s best interests.
To the Financial Advisors at Trilogy Financial, it’s more than that. Yes, we believe “fiduciary” means putting clients best interest before our own. However, we take it steps further to demonstrate with evidence that our proposals are in the client’s best interest. The evidence, be it in a financial planning concept or investment strategy, is the key to being a fiduciary.
Why Is It Essential To Work With a Fiduciary?
When a fiduciary presents evidence that their proposals are in the clients best interest, it leads to confidence. That confidence leads to good financial decisions over time. As Life Planners, that is what Trilogy’s Financial Advisors are working towards.
A fiduciary's main goal is to help set clients on an upright financial track through financial behavioral coaching, accountability and to help clients develop a Life Plan. A financial advisor and fiduciary will also help you prepare for retirement by maximizing the profitability of resources directed towards saving plans, develop estate plan strategies and more.
As Advisors, we anticipate individual’s or family’s needs over time, which allows us to be a better fiduciary. We believe a true fiduciary guides clients through life’s roughest patches and toughest situations.
Let a Fiduciary Be By Your Side When Life Planning
Let’s face it…a fiduciary can help ensure your financial goals are aligned in the same direction as your ambitions. Right? Proper financial planning requires objectification of your goals through the hands of an excellent financial partner who can help you with the following.
Help you save for retirement
For many, having $1 million worth of liquid cash and a list of profitable assets by the time they retire is a dream come true. However it’s a difficult dream to work towards for many Americans. That’s where a fiduciary comes in.
The secret to getting the retirement and lifestyle you dream is preparedness and time. The earlier you begin to save, the better. Beginning early allows you to make small contributions that will accumulate to a lump sum amount over a long period. For instance, if you start saving $5,000 every year from your mid-20s, by the time you are 40 years old, you will mostly likely have crossed a quarter a million mark. Remember, you will still be young, energetic, and even determined to save more. Because compounding is so powerful, if you continue saving the same amount by the time you are 65, you could be almost at $1.5 million, more than what you had intended to save.
In contrast, if you start saving at 35, even if you double that amount to $10,000, you may stagnate at $840,000 by the time you hit retirement age. So, the earlier you begin to save, the more you will receive at retirement. But do not be deterred if you are starting later in life. With the right planning, it’s never too late to achieve your goals. A Trilogy Financial Advisor can develop strategies to compound savings through investments and other growth opportunities.
Save for education stress-free
According to Market Watch, an average American will spend over $58,464 on their child's education from primary school to the undergraduate level, doubling the UK's average spend and tripling France's. Now imagine you are the head of a typical American family with more than 3 dependents; you will need almost $200,000 for education alone. This is a huge dent in a family's finances. Fortunately, a fiduciary can help you save for education and college. Saving about a third of your earnings for a decade with the purpose of spending it on education will take the pressure of school fees off your shoulders.
Grow your wealth
The potential of growing your total net worth is an exciting process. Our Financial Advisors help you to navigate investment opportunities and mitigate risk, serving as guides as you work to grow your investments. At Trilogy Financial, we believe investing is about more than positive returns. Growing your wealth is a tool that can help you achieve financial freedom and live the life you’ve dreamed of. A fiduciary can coach you through building out the investment portfolio that aligns with your unique goals, and empower you to make the meaningful decisions to pursue your life dreams.
Plan your estate strategy
Due to the complex nature of estate planning, estate strategies should be tailored to your unique needs. And each strategy should aim to protect and preserve your assets for future generations.
Regardless of the value of the estate, a fiduciary will help you plan for the estate by:
Ensuring your beneficiaries receive what you’ve planned for them after you pass
Planning for lifetime gifts through trust and minimization of diminishing estate taxes
Helping you to pass assets or a business to your younger generations
Identifying powers of attorney to ensure your wishes come true
Trilogy Takes a Bold Financial Approach
For us, care is at the center of everything we do as fiduciaries.. We care about each client like they’re an extension of the family. Every day, with every piece of advice, we empower our clients to live wealthy. Ready to explore the benefits of working with a fiduciary? Review Trilogy's Financial Life Planning Tool to see some of the areas of focus we’d suggest on the path to financial freedom.
Bottom Line
A fiduciary helps you make critical financial decisions that are in your best interest, for your Life Plan. Our Financial Advisors work with clients nationwide. Regardless of your location, we have an office nearby or a virtual way to connect from the comfort of your home.
Fiduciary investment advisory services are only offered through Trilogy Capital (TC), a Registered Investment Advisor. TC markets advisory services under the name of Trilogy Financial (TF), an affiliated but separate legal entity. TC and TF are separate entities from LPL.
