3 Lessons Learned During a Difficult Season

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April 15, 2020
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When is the “end” of this Coronavirus season? Do we return to “normal” at the end of the summer? I have no idea. However, I do know that when it happens, I will have already given intentional thought to my plan to return because there are some lessons learned and best practices to hold on to during this period of being at home with my family and work. Here are just a few I’d thought I share:

Be Present. Being more present has always been a pursuit of mine. And amidst a shelter-in environment, I’ve been more present without the back and forth to the office. When we are present, we thrive. When we are present, we are listening to our clients. When we are present, we are having more fun with our family. Compare it to being in the zone in athletics. We are solely focused on the conversation or task at hand, making us ultimately more effective as leaders and parents. Be present.

Be Proactive. Even though none of us anticipated the spread of this virus, there have still been plenty of opportunities to be proactive. Despite the uncertainty, a forward-thinking strategy creates freedom and reassurance. Having the flexibility to make anticipated adjustments and then course correct from there helps us weather the difficult days and be ahead over the long-term. This relates to our financial strategy and our day-to-day structure with kids at home. Have a plan, discuss it, and see it to completion. That might result in a strategy to invest in the market with dollar-cost averaging or decide to double recipes so you don’t have to cook as much. Either way, be proactive in life and at work.

Keep Up Good Habits. I have enjoyed the opportunity to connect over Zoom. I’m still improving my ability to read the emotion through the technology but with the effectiveness of virtual meetings, could I plan to only have Zoom meetings on Friday and stay at home? This would give me a few more hours to spend with my family. I don’t think my clients would disagree with that. Give it some thought. Have there been practices at home that should continue? Read for 20 minutes in the middle of the day? Exercise at lunch?

I’ve been grateful for this time and yet I know, this has created immense difficulty for most people. Through my numerous conversations with clients and friends, I’ve been encouraged by the attitude and fortitude these times require. Here’s to having a plan before we return to normal again.

“The most powerful weapon against stress is our ability to choose one thought over another. Train your mind to see the good in this day.” –Marc & Angel Chernoff

 

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. To determine what is appropriate for you, consult a qualified professional.

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By
Windus Fernandez Brinkkord, AIF®, CEPA
March 6, 2019

The world of finance is tricky to navigate. With so many options available for your investments, it can seem complicated and daunting when trying to plan for your financial future.

The three buckets principle is a way of simplifying the complex and is suitable for people with substantial savings as well as people who are just starting out. Whether you’re well established in your career or fresh out of college, setting up your three buckets should be a priority.

How does it work?

The three buckets are:

  • Bucket 1: Emergency Funds
  • Bucket 2: The Goal Bucket
  • Bucket 3: Retirement Bucket

Bucket 1 – Emergency funds

Expect the unexpected and make sure you’ve planned financially for it.

Unanticipated costs can be devastating financially. Getting laid off work, writing your car off or escalating medical costs, for example, can set you on the financial back foot for many years.

Bucket number 1 creates a buffer of cash that is only to be used for such emergencies. By having this bucket available, it means that should the need arise you won't be dipping into other savings or going into debt to cover the cost.

How much to save in your emergency fund bucket

Aim to have 3-6 months’ worth of living expenses here. Add up all your monthly costs, such as mortgage, bills, transport costs, and groceries, and that will give you the total to aim for.

Bucket 2 – The goal bucket

This bucket is for your short to mid-term financial goals. Savings for your kid's college, a down payment on a house, or even saving for a vacation can go in this bucket.

How much to save in your goal bucket

This is effectively disposable income so anything left over after you’ve attended to your monthly outgoings and buckets 1 and 3 can be added to bucket number 2.

If you've managed to fill bucket 1 already, you can use that cash to start filling bucket 2.

Bucket 3 – Retirement bucket

It's never too early to start saving for retirement, so you should aim to have this bucket set up as soon as you possibly can, ideally, as soon as you enter the workforce.

How much to save in your retirement bucket?

Aim to save 15-20% of your gross income for retirement. If your company offers a 401(k) plan, deposit part of your bucket 3 money there. If you don't have access to a 401(k) plan, consider a Roth or traditional IRA to maximize your investment.

Bucket 3 is made for investing as you want to maximize your returns for your golden years.

These three buckets will help you successfully save for your future. It's a good idea to attend to buckets 1 and 3 first. Once you have them filling nicely, you can look to start filling bucket number 2.

This simple strategy is easy to follow yet priceless for effective financial planning. If you haven’t got yours set up yet, make it a priority to do so.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

Contributions to a traditional IRA may be tax deductible in the contribution year, with current income tax due at withdrawal. Withdrawals prior to age 59 ½ may result in a 10% IRS penalty tax in addition to current income tax.

The Roth IRA offers tax deferral on any earnings in the account. Withdrawals from the account may be tax free, as long as they are considered qualified. Limitations and restrictions may apply. Withdrawals prior to age 59 ½ or prior to the account being opened for 5 years, whichever is later, may result in a 10% IRS penalty tax. Future tax laws can change at any time and may impact the benefits of Roth IRAs. Their tax treatment may change.

By Trilogy Financial
October 13, 2025

Starting December 16, 2025, Meta will begin using what you say or ask in Meta AI chats to personalize what you see on Facebook and Instagram.

  • Example: If you ask Meta AI for hiking tips, you may start seeing more hiking posts or ads.
  • Meta says it will not use AI chats about sensitive topics such as politics, religion, or health.
  • Users will begin receiving notifications about this change in October.

 

What This Means for You

Your social media experience may start to feel more personalized, but it also means Meta will collect and analyze more information about your interests based on your AI conversations.

 

Possible Risks

  • Less Privacy: Your AI chats could influence what ads or posts you see. Even if Meta says it is not reading your full conversations, it is still learning from them.
  • Unintended Targeting: You may start seeing ads or content you did not expect, based on what you mentioned to Meta AI.
  • Misunderstandings: If the AI misinterprets what you say, it could lead to inaccurate suggestions or assumptions about your interests.
  • Data Sharing Concerns: More information about you increases the risk if Meta’s systems are ever compromised or misused.

 

What You Can Do

You do not have to stop using Meta AI, but you can take steps to control how much it learns from you.

  1. Limit what you share with Meta AI.
    Avoid asking personal or sensitive questions.
    Treat AI chats like public posts and do not share anything private.
  2. Review your ad preferences.
    Go to Settings → Ads Preferences on Facebook or Instagram.
    Adjust “Ad Topics” and “Activity Used for Ads” to limit personalization.
  3. Use the “Why am I seeing this” option.
    Tap the three dots on any ad or post to understand why it was shown and make changes.
  4. Turn off AI features where possible.
    You can skip or decline to use Meta AI in searches or chats.
  5. Stay alert for prompts.
    Meta will notify users about this update. Take a moment to read the message before clicking “Agree.”

 

Bottom Line

Meta’s AI is designed to make your social media feed feel more relevant, but it also means the company is using new kinds of data about you. If you use Meta AI, be thoughtful about what you share and take a few minutes to review your privacy settings so you stay in control.

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