Life Insurance Keeps a Business in the Family

Starting December 16, 2025, Meta will begin using what you say or ask in Meta AI chats to personalize what you see on Facebook and Instagram.

• Example: If you ask Meta AI for hiking tips, you may start seeing more hiking posts or ads.
• Meta says it will not use AI chats about sensitive topics such as politics, religion, or health.
• Users will begin receiving notifications about this change in October.

What This Means for You

Your social media experience may start to feel more personalized, but it also means Meta will collect and analyze more information about your interests based on your AI conversations.

Possible Risks

• Less Privacy: Your AI chats could influence what ads or posts you see. Even if Meta says it is not reading your full conversations, it is still learning from them.
• Unintended Targeting: You may start seeing ads or content you did not expect, based on what you mentioned to Meta AI.
• Misunderstandings: If the AI misinterprets what you say, it could lead to inaccurate suggestions or assumptions about your interests.
• Data Sharing Concerns: More information about you increases the risk if Meta’s systems are ever compromised or misused.

What You Can Do

You do not have to stop using Meta AI, but you can take steps to control how much it learns from you.

1. Limit what you share with Meta AI.
   Avoid asking personal or sensitive questions.
   Treat AI chats like public posts and do not share anything private.
2. Review your ad preferences.
   Go to Settings → Ads Preferences on Facebook or Instagram.
   Adjust “Ad Topics” and “Activity Used for Ads” to limit personalization.
3. Use the “Why am I seeing this” option.
   Tap the three dots on any ad or post to understand why it was shown and make changes.
4. Turn off AI features where possible.
   You can skip or decline to use Meta AI in searches or chats.
5. Stay alert for prompts.
   Meta will notify users about this update. Take a moment to read the message before clicking “Agree.”

Bottom Line

Meta’s AI is designed to make your social media feed feel more relevant, but it also means the company is using new kinds of data about you. If you use Meta AI, be thoughtful about what you share and take a few minutes to review your privacy settings so you stay in control.

Your first thought, spend it! But how? Is it the house project you and your spouse have been discussing for the last several months? Should you pay down your credit card balance? Go on a trip? Wait, you’re excited about the refund, but in retrospect you should have adjusted your allowances so that you didn’t give the government an interest free loan over the course of the last twelve months. With that said, should you fire your accountant? Well, it’s too late now. Take a moment, and think through the best use of this money? What are your short-term priorities? How do those priorities align or even conflict with other priorities that are further down the road? Should the refund have just one focus?

Let’s first sort through what we need to consider. Is this refund enough to actually complete the house project or will you actually have to put the remaining balance of the project on a credit card? Do you have your three to six months of savings in your emergency fund? What are the interest rates of your current credit cards? What is the current state of the market? Are you comfortable with market risk if you were to invest your refund? How secure is your current career? How variable is your current income? These are significant questions and require more diligence than, quickly hiring the contractor to install heated floors in that master bathroom. Give some intentional thought to this prior to your refund arriving in your bank account. Meet with a Certified Financial Planner to not only consult about what to do with your tax refund, but also your current planning situation and existing investment accounts and risk management plan.

Prior to the receipt of your tax refund, create a pie chart, sort through your most important priorities and time frames, then allocate accordingly, without heavily weighting one priority over the next. Make your refund go further. Start with savings, then, make a larger credit card payment than the monthly minimum if a balance exists, assuming the interest is in the teens. Tuck a portion into the stock market. If you anticipate needing or wanting the money prior to retirement, establish or contribute a portion of the refund to a non-retirement investment account. Only after taking these steps should you allocate funds to a home project. Why? You have now considered long-term planning first, then addressed short term priorities. Life happens, homes need upgrades, and travel is always an option. These plans will ALWAYS be available and present. Retirement and long-term planning will not happen, if you don’t plan now. Meet with a Certified Financial Planner to sort through what to do with your tax refund. Finally, discuss this with your CPA in preparation for next year’s taxes to sort through how you can limit the refund and have more cash available over the course of the year.